A Swedish multi-instrumentalist high on disaffection, Mø talks twitter stalkers and Spice Girls with Wonderland.
“I was weeping this big lake onto my desk at school. I had never, at that point in my life, cried so much.” Danish singer Mø is recalling a traumatic childhood incident – the day that Geri left the Spice Girls. “I was obsessed with them. I had all the albums, postcards, everything,” laughs the singer. “Funnily enough, they were the ones that got me thinking about a career in music.”
Listen closely enough, and you can hear the influence of the fivesome in Mø’s music – electro indie dance-pop that blends emotive vocals, layered spiky samples and hap-hazard beats. Her October EP Bikini Daze alchemised Grimes-esque Pro Tools pop with a Lykke Li-esque Trans Europa drawl. In 2014 she’s lined up collaborations with two of the world’s biggest DJs – Avicii and Diplo.
Mø spent much of her life applying – and being rejected – from music schools. “I applied like three times, but they wouldn’t even put me in the running because I was too ‘different,'” she recalls. “They wanted me to sing like Aretha Franklin, and at the time I was in my punk phase.” That “phase”, inspired by an adoration of Sonic Youth, led her to tour the world as part of punk duo MOR for five years. “It prepared me for what’s happening now, but it was so much more underground – we were mainly playing squats.”
Mø’s upcoming album No Mythologies To Follow – out February 24 – draws on MOR’s diaffected lyrical themes. “It’s mostly about being young and restless and struggling to find yourself in society,” she says. The record, she concedes, will be a continuation of what fans have heard before, “but it will bring something new to the table with hip-hop and soul references.”
And what of her followers – does she have any wild-eyed superfans yet? “On Social Media, you really discover the psychopaths. I find it cute though – I remember what it was like being obsessed.”
Words Eleanor Dunne
Photographer Lonny Spence
Fashion Editor Shirley Amartey