Geraldo da Conceicao shuns ‘fashion’ for clothes for Sonia Rykiel AW14, read all about it here.

Sometimes in fashion being branded as ‘wearable’ can be seen as an insult, but sometimes its a nice breathe of fresh air to see a collection of accessible but chic pieces. Which is exactly what artistic director Geraldo da Conceicao offered up for the Sonia Rykiel womens AW14 wardrobe. Citing Gertrude Stein’s quote ‘A rose is a rose is a rose’, da Conceicao focused on the clothes and kept it simple and understated.

There’s an unstructured informality to the collection but with elegance, however many pieces offer exposure during movement offering an insight of what lies beneath but as the repeated ‘moi’ motif suggested this was for the satisfaction of the wearer, not those around her. Another focus of the collection was the rose, as a repeat motif similar to the ‘moi’ but also through textures and fabrics which have the plush pliant texture of rose petals. Knitted pieces were layered like petals, the silhouette was overall quite mascluine with elegance and feminity brought through with soft luxurious textiles and a pale colour palette of camel, dusty pink and sugary lilacs and lemons.

The main message from Sonia Rykiel AW14? For all the sociological meanings we might invest them with, clothes are just those everyday things we wear. That said, they can still be beautiful.