Wonderland.

THE SHOP AT LFW

The British Fashion Council announce the reopening of its pop-up show at London Fashion Week.

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Somerset House is once again opening the doors to its West Wing for The Shop at London Fashion Week 2014. The small concept store opens today to coincide with the start of AW14 London Fashion Week and will run through to Vodafone London Fashion Weekend on the 20th-23rd Feb. The store brings a consumer element to fashion week and showcases some of the best of British contemporary design.

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The Shop will play host to an array of SS14 ready-to-wear and accessories from brand such as Markus Lupfer, Prism, Zoe Jordan, Keely Hunter, DJ by Dominic Jones and Bella Freud. Alongside this will be an isntallation celebrating National Nestbox Week, the RSPB have joined forces with the BFC on a project to support nature by asking some of Britains biggest designers to customise a wooden nestbox. Participating designers include Katherine Hamnett, Vivienne Westwood and Zandra Rhodes.
Robert Storey, one the biggest names in set design, was in charge of designing the space, so head down to Somerset House to check out The Shop in all its glory.

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