Adidas announce exclusive womenswear space for Y-3 and adidas by Stella McCartney at Selfridges.
The dedicated space on the 3rd floor located in the Denim Studio at Selfridges, offering both brands’ SS14 collections, opens today and reflects the seasonal creative language of each brand. This latest collaboration between adidas and the legendary department store celebrates the growing influence of stylish sportswear and the rising trend of performance wear on the street.
Key Y-3 pieces being stocked include a Kimono style jacket, a long black dress with cutaway back detail and a multi- coloured hoody dress produced in translucent gauze. In addition, the selection includes a broad offering of footwear and accessories. As for adidas by Stella McCartney, there are pieces available from this season’s Run, Studio, Yoga, Swim, Low Waste, Cycling, and Weekender ranges. The collection is also supported by high performance footwear and utility accessories; each styled to reflect the adidas by Stella McCartney aesthetic while providing specific performance benefits.
The space perfectly embodies the two collections, both pioneering sport-style aesthetic. Y-3’s avant-garde genius of Yohji Yamamoto fused with the breakthrough of adidas innovation and adidas for Stella McCartney’s combination of sleek feminine style and extreme performance.
Head to Selfridges London to check out the exclusive space!