BLK DNM announce model Arizona Muse as the brand new face of their new wild poster campaign.
Since 2011, American brand BLK DNM have used the wild poster campaigns as their only form of traditional advertising so it makes sense that they would enlist some of the worlds most renowned models to front (or back?) their campaigns, from Gisele Bundchen to Erin O’Connor.
For their latest poster, creative director Johan Lindeberg has enlisted model Arizona Muse and her horse. The poster (which always features models from behind to indicate a strong, independant woman turning her back on things that hold her back) shows Arizona on her horse in the French countryside, reflecting her passion for horses, nature and adventure.
The posters are shot by Johan himself and are taken without the use of post production or photoshop. The poster launched in downtown New York last week.