We bring you the best of this summers’ advertising campaigns!
There’s no denying January is always a shitty month; its cold, you’re attempting that detox and payday feels like weeks and weeks away but low and behold! There is one light on the horizon; it’s that time all the glossy campaigns start flooding in. At the end of 2013 we were already getting excited for Summer 2014 when Balmain announced Rihanna would front their campaign. Then Versace just casually dropped their campaign on Instagram, featuring Lady Gaga, looking scarily like Donatella.
This season a few houses have shunned models in favour of Hollywood actresses and celebrities; Miu Miu have selected four of Hollywood’s rawest acting talents (Elle Fanning, Bella Heathcote, Elizabeth Olsen and Lupita Nyong’o), Prada chose Dane Dehaan for its menswear campaign for a second season after Spring/Summer 2013. Marc Jacobs has gone with controversial star of the moment Miley Cyrus (much to the dismay of Juergen Teller who apparently refused to work with the star, ouch.).
Juergen instead handed his talents to Céline for another season, featuring Julia Nobis and Daria Werbowy modeling their latest, more vibrant than usual, offering against muted backdrops. With Steven Miesel behind the lens Prada chose a host of young models to showcase their 2014 womenswear collection, including Malaika Firth the first black model to be shot for Prada since 1994. For his final campaign at Louis Vuitton, Marc Jacobs chose some of his favourite muses including Catharine Devenue, Gisele Buchanan, Edie Campbell and Sofia Coppola, also shot by Steven Miesel.
Cara Delevingne returned to Mulberry for their campaign but this time she was joined by a pony, a parrot and tortoise for a dainty tee party, once again shot by Tim Walker.
Tom Ford had his models crowd surfing in his latest collection which he shot himself, Karl Lagerfeld also shot his own campaign for Chanel featuring Lindsey Wixon and Sasha Luss both donning matching hairstyles and oversized Chanel accessories.