Obsession! Sell your internal organs! Isabel Marant pour H&M!

The Marant woman (and now man) lives a life one can only dream of – wafting one’s enormous apartment around being very Parisienne smoking very thin fags, looking intense and possibly uttering bon mots into thin air about the importance of simplicité. In fringed boots. Sadly this image costs a huge amount of cash that not many people can afford (I can obviously, my infomercial work in Japan really rakes it in).

Fear not, pauvres of the world, for now you can buy La Isabel’s wares at a discount, from genius mass retailers H&M. The adverts (currently making Oxford Circus tube look gorgeous) feature big name girls and boys like Devon Aoki and Clement Chabernaud looking beyond gorgeous and expensive. Must have: leather trousers. And kid’s wear. For the really exceptionally thin.