Unisex sneaker brand Eytys creates visual glee with their in-house installation at London’s Dover Street Market.
Dover Street Market never ceases to bewilder us with their infallible choice of interior and decor. The latest work of art to appear amidst the assemblage of other collections is from Swedish footwear brand Eytys. The sneaker masters are renown for being inspired by the youth culture of the 80’s and 90’s and their latest showcase is enhanced by a wavy marble backdrop in various shapes and tones, aptly entitled ‘Marvling and Modernism’, which is mirrored by the basic theme of Eytys recent packaging. We also think it looks a bit like someone’s a dab hand with the potato paint stamps.
The installation was aided by Interior Designer Sara Wetterqvistand and will be at the London shop throughout the month of November, with a version of it making its way to Dover Street Market Ginza in Tokyo in December.
Words: Shane Hawkins