Jean Paul Gaultier release an advanced AW13-14  Men’s Digital campaign with multi-discipline creative, Nik Thakkar, at the helm.

Fashion giants Jean Paul Gaultier have recruited all-round Creative Nik Thakkar as the face of the brands AW13-14 Mens’ digital campaign.

The digital initiative showcases Thakkar, – who also act as industry muse, in a selection of signature looks, most notably the classic breton stripes teamed with a kilt, and a statement leather lace ensemble.

Thakkar, who worked alongside the brand on their 2012 Diet Coke campaign honourably explains:

“I have been in love with the brand since I can remember, and had the pleasure of working with the team last year when we shot and launched the Diet Coke partnership, so I already felt like part of the family”

The former blogger’s previous appointments have seen him team up with Louis Vuitton on their Art Of Packing project as well as showing at London Fashion Week: Men’s collection, each season with his own label ‘Ada + Nik’ which is a partnership with Designer Ada Zandition.

His personal Andro-punk identity displays diluted references of his style influencers Jared Leto and Sex Pistols member, Sid Vicious.

The campaign and accompanying 17 second short film was shot by Emma LeDoyen at Gaultier’s Paris HQ.

See the full film here:

Nik Thakkar for Jean Paul Gaultier AW13/14 Menswear Digital Campaign from Nik Thakkar on Vimeo.

Words: Shane Hawkins