Queen of rap M.I.A has teamed up with Versus to bring us a capsule collection inspired by the bootleg Versace merchandise she found in London markets as a teen.
M.I.A is internationally known for cutting edge controversy and outspoken behavior, this time around she has teamed up with Versus Versace to create a 19-piece collection that is just as vocal as she. A natural partnership, with her spunk that matches the brands attitude, is said to focus on the everlasting concept of bootleg culture.
“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”
The collection features both mens and womenswear from screen tees and jeans to the classic, but remixed, Versace silk shirt. Variations of the famous Versace emblems and logos are blown up and meshed in energetic graphic prints with visceral street energy. The collection has Donatella medusa-head over heels in love, incorporating an integral part of fashion—the on going topic of contemporary and classic culture.
Images of M.I.A and friends wearing the collection are all taken by Mexican photographer Jaime Martinez around East London markets.
Words: Yohana Lebasi