Tiger of Sweden launch a new campaign video featuring Ellie Grace-Cummings, Phoebe Collings-James, Teo Van Den Broeke, Rafferty Law and more! 

Last night Tiger of Sweden launched their new store on Piccadilly, with a special performance by London band Peace and  DJ Sets by Pixie Geldof and Nick Grimshaw.

The brand have also launched a new video campaign for their latest collection featuring a cast of London creatives. Artist Phoebe-Collings James, Stylist Ellie Grace-Cummings and writer Harriet Verney feature alongside Jude Law’s son Rafferty Law plus a host of other talents. With the tag line ‘A Different Cut’ and a cast of varying shapes, sizes, styles and ages Tiger of Sweden are proving they have something for everybody.