Here’s the deal: we love shopping. Like, a lot. Especially at Machine-A.
There’s such a dearth of fabulous independent shops in London at the moment.
And Machine-A is one of the most fabulous. Only yesterday we tried on a bunch of Sibling & Raf Simons there. Of course we love department stores, but sometimes you just want to slink around a shop the size of your bathroom whilst running your manicured nails across gorgeous garms.
That’s why Machine-A on Berwick street is so beyond fab, recalling the time when there were a HOST of fabulous retail experiences in Soho.
Anyway now they’ve joined forces with New York’s V-Files, taking over window space and some ‘lil rack space, exchanging their most fabulous brands, so you can get your claws on never before seen on our shores merch.
From New York, V-Files take Hood By Air, NASA + VFILES, V-Files vintage to London, and from London Machine-A take Ashley Williams, Alex Mattsson, Kyle Hopkins and Dr Noki to New York.
SOUNDS BE FABULOUS!
Looks be fabulous too.
V-files host Machine-A in-store and vice-versa launching on September 3rd for New York Fashion Week and closing on September 17th on the final day of London Fashion Week. www.machine-a.com
Words: Jack Sunnucks (Follow Jack on twitter @jacksunnucks)