Wonderland.

BRAND BUZZ SPECIAL: THE NIKE COLLECTION

Wonderland gets a fashion workout with the high-tech pieces from The Nike Collection launch.

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Whether you’re an ace tennis protege or a treadmill newbie, working out is obviously good for you. But many of us find it impossibly annoying to keep our thread-bare leggings and moth-eaten t-shirts lying around for the purpose of the gym, especially if said garments provide less than desirable coverage. But fear not, the days of underarm stains, overheated chests and constant pulling at your falling knickers are at an end — thanks to the new and innovative range, The Nike Collection.

Wonderland attended an exclusive event to celebrate the launch of the range, with a detailed introduction to the pieces and the Nike Training Club by Nike Global Apparel Designer and fellow Brit, Stewart Horner. Horner presented two very sport-rific models to go through the collection.

The highlights of The Nike Collection include the Nike Sculpt Tight, which allows the skin to breathe working out (and looking damn fine doing it), and the Nike Pro Elite range, where the models demonstrated the “close fit moves with the female athlete as she pushes, pulls, stretches and squats, delivers a lightweight, breathable and virtually seamless offering.”

Available in the Paris and London stores, the designs mimic the already mythical Nike Flyknit shoe for garments that are seamless around the body, fit like gloves, and have strategically-placed slits that provide air circulation to women’s most sweat-prone areas.

With such attention to detail (Horner explained over 100 prototypes went into making each garment of the Pro Elite range), the range encapsulates the Nike Training Club, which through facilities (the Nike Run Clubs), personal styling services and collections aims to help women dominate the modern athletic arena.

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The Nike Collection is available in London and Paris stores and from Nike.com now. 

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)

BRAND BUZZ SPECIAL: THE NIKE COLLECTION

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