Wonderland.

BRAND BUZZ: YR STORE AND WAH NAILS LAUNCH PARTY

Print specialists YrStore team up with nail gurus WAH Nails for a pattern-perfect pop-up store.

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Shopping these days is tough; after hours of trawling through high street racks or clicking through page after page of online fashion retailers, you step out in your new attire only to discover that someone else is wearing your exact same outfit. But never fear, if you’re after something totally original then check out the pop-up concept shop YrStore.

The brainchild of interactive digital agency Luma, Yr is the world’s first live all-over print specialist. The printing innovators have teamed up with the creators of badass nail art WAH Nails and pattern professionals Patternity to set up a six week installation at Boxpark in Shoreditch, a one off fashion event that allows you to produce a unique design to wear in minutes.

First you choose your item of clothing, a t-shirt, bandana or vest, then either upload your own design or choose from an extensive set of backgrounds and patterns on interactive touch-pods, which allow you to add text, imagery and filters, zoom in and out, and change the saturation and hue of your creation. Once you’re done you send it over to the guys at the printing desk and before your eyes your design is digitally printed onto your garment, ready for you to wear.

So to avoid any future who-wore-it-better fashion offs get down to YrStore, and get involved in the digital printing revolution to create a completely original piece of clothing.

Check out the Boxpark Yr pop-up featuring WAH Nails and Patternity prints through the end of August.

Words: Kayleigh Rawlings (follow Kayleigh on Twitter @kayleighar)

BRAND BUZZ: YR STORE AND WAH NAILS LAUNCH PARTY

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