Brands like Benefit are turning to fast, efficient vending machines, for when traditional bricks-and-mortar shops aren’t enough.
First came the Chanel Nailmatic machine, then came BeautyMART’s dispenser at Harvey Nichols – now Benefit are launching their own beauty vending machine at select US airports this autumn.
Selling 30 of the brand’s bestselling products, the ‘automated retail kiosk’ is decked out in Benefit’s signature trashy-chic style, and even includes a touchscreen device that dispenses make-up tips and tricks to busy airport travellers. It’s not the first beauty vending machine, though – in 2009, Sephora rolled out similar kiosks in Stateside airports.
Not to be outdone, British retailer BeautyMART opened one to huge buzz at Harvey Nichols earlier this year. Of course, Chanel has had previous form in its Nailmatic machine, which sold nail polish, and its Le Volume de Chanel Mascara vending machine – although those were intended more as promo to launch new beauty products.
We’re sold on the premise, but as people who’ve been cursed with the bad luck of opting for the can of Coke that gets stuck in the vending machine, we’re somewhat wary of coughing up £23.50 for a blusher, only to watch it get trapped behind the glass. What do you think – a simple question of convenience, or just another day in the rise of the machines?