Acqua di Parma celebrates 10 years of its signature men’s fragrance, Colonia Assoluta, with an homage to Italian bicycle culture and heart-racing hunks.

Typically, the only scent associated with bicycles is the odour of sweat and oil slicks. But Italian fragrance house Acqua di Parma has engineered something less mechanic and much more sophisticated. Acqua di Parma is celebrating ten chic years of its signature men’s fragrance, Colonia Assoluta, with an intricate bottle redesign.

In a process that takes hours, the linear metallic webs crisscrossing the bottle represent the spokes of a bicycle to celebrate Italy’s longstanding cycling culture — and its longstanding culture of handsome, savoir faire men saving our drunk selves from fountains.

The fragrance is almost as intricate as the engraved bottle itself, with more than ten different notes including bergamot, red orange, jasmine, rosemary and American cedar and sandlewood — a concoction making the Acqua di Parma man as unique as he is rough-riding irresistible.

For the 10th Anniversary Limited Edition of Colonia Assoluta, visit House of Fraser.

Words: Elise Marraro (follow Elise on Twitter @PardonMe_Lissie)