All the goings-on from COS’ Serpentine party, including a specially-commissioned film that explores the Pavilion.
COS has never shied away from highbrow hook-ups, previously sponsoring the Frame section of the Frieze Art Fair and supporting the Wapping Project Bookshop, but it’s taking intellectual fun to a whole new level this summer. It’s partnered up with the Serpentine Gallery to launch the Park Nights series, which will see the Serpentine Summer Pavilion play host to performances, film screenings and talks on selected Friday evenings over the next few months.
“As a brand inspired by the arts, The Serpentine particularly appealed to us, as not only is it an establishment at the forefront of creativity, but it is also a charitable trust with a strong background in arts education,” explained COS’ Head of Womenswear Design, Karin Gustafsson.
This year, the Pavilion installation was designed the Japanese architect Sou Fujimoto, who took inspiration from the concept of a primitive future, “purposefulness, combining instinctive and imaginative forms of creation”.
To mark the happy marriage, COS hosted a cocktail party that drew Jack Guiness, Jasmine Guiness, Patrick Grant, Nathan Stewart-Jarrett, Lou Hayter as well as luminaries from the art and design world – as well as Totally Enormous Extinct Dinosaurs, who was on DJ duties. You can check out the party atmosphere explore the Pavilion space courtesy of this COS-commissioned film, below.