Wonderland.

Brand Buzz: Carrera Summer Collections and Ignition Party

This week in Brand Buzz — Carrera celebrated its racing past with four new collections and a star-studded bash.

BrandBuzzCarreraArlissa
BrandBuzzCarreraHenryHolland
BrandBuzzCarreraArlissa
BrandBuzzCarreraHenryHolland
BrandBuzzCarreraBipLing
BrandBuzzCarreraDavidGandy
BrandBuzzCarreraBipLing
BrandBuzzCarreraDavidGandy

Carrera knows how to celebrate the launch of a new collection. For its summer line, Carrera has introduced four new collections: Icons for the old-school kids, Muses for the sophisticated missus, Craze for the wild ones, and Active for the fashionable Tour de France types. The colourful and stylish collections reference the different urban, celebrity-crazed personalities of the Carrera wearer, and all of the sunglasses from the new lines bear a new “Victory C” logo, inspired by its illustrious racing past while looking to a more hipster-loving future.

To celebrate the launches, Carrera hosted the Carrera Ignition Party at the House of St. Barnabas in Soho. Celebs like Bip Ling and Pixie Geldof, models Amber Le Bon and David Gandy, and our own Rollacoaster poster girl Arlissa, posed in the latest collection shades. And while he donned his own frames, designer Henry Holland made an appearance to promote the eyewear brand.

BrandBuzzCarrera6000_beige

Carrera Icons 6000 Special Edition for £105, worn by Arlissa

BrandBuzzCarrera6000_beige
Carrera Icons 6000 Special Edition for £105, worn by Arlissa
CARRERA6000clearplexiglass

Carrera Active  6000 for £105, worn by Bip Ling

CARRERA6000clearplexiglass
Carrera Active  6000 for £105, worn by Bip Ling
BrandBuzzCarrera6008_tortoiseprint

Carrera Icons 6008 for £119, worn by David Gandy

BrandBuzzCarrera6008_tortoiseprint
Carrera Icons 6008 for £119, worn by David Gandy
Brand Buzz: Carrera Summer Collections and Ignition Party

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →