Carrera knows how to celebrate the launch of a new collection. For its summer line, Carrera has introduced four new collections: Icons for the old-school kids, Muses for the sophisticated missus, Craze for the wild ones, and Active for the fashionable Tour de France types. The colourful and stylish collections reference the different urban, celebrity-crazed personalities of the Carrera wearer, and all of the sunglasses from the new lines bear a new “Victory C” logo, inspired by its illustrious racing past while looking to a more hipster-loving future.

To celebrate the launches, Carrera hosted the Carrera Ignition Party at the House of St. Barnabas in Soho. Celebs like Bip Ling and Pixie Geldof, models Amber Le Bon and David Gandy, and our own Rollacoaster poster girl Arlissa, posed in the latest collection shades. And while he donned his own frames, designer Henry Holland made an appearance to promote the eyewear brand.