The Stockholm producer drops a stirring video to accompany his celebrated, super-emosh debut single.
Those magnificently heart-tugging strings; those soaring vocal harmonies that recall Rhye and Woodkid at their orchestral best, the perfectly understated emotion behind lines like “sometimes I start a fight / just to see if you care”… Is it any wonder that a track like Tough Love attracted so much online hype when it premiered? Well, Sailor & I has dropped a video to accompany his debut single, and it’s just as stirring as the song itself. And let’s just say there’s a bit of a surprise ending.
Hailing from Stockholm, Sailor & I (aka 30-year-old producer and singer Alexander Sjodin) sparked a furious label war when he first emerged on the scene in early 2012, finally singing up to Black Butter alongside established Wonderland favourites like Syron, Rudimental and Joel Compass. Sailor & I’s first EP, Tough Love, will be available 7th July via Black Butter Records.