Wonderland.

LONDON COLLECTIONS: SHAUN SAMSON SS14

Go to the beach (each), because for SS14 Shaun Samson is pure iridescent brilliance.

“I like Shaun Samson,” tweeted @hapsical at 10.39am this morning. You know what? We like Shaun Samson too. Especially after this morning’s sheer-shirted, metallic-detailed SS14 collection, in which iridescence and dishevelled beach cool were updated and made fully 2.0. Towels were worn as skirts, wetsuits were worn as shirts and hair was worn as if the boys had just come in from a day of surfing on Byron Bay.

There was more than a hint of the skater trend present in the beach-inspired, Snoop Dogg-soundtracked line. Clothes were paired with battered Vans and Samson-emblazoned boxers, and bare chests were mandatory unless you were one of the models sporting a wetsuit. As one of the hottest pieces of property on the menswear circuit right now Samson didn’t disappoint, and highlights of the show included his signature oversized t-shirts and several shimmering sequinned shirts (cue the snap snap of countless iPhone magpies).

Samson has speedily made a name for himself for fusing multiple materials together in one garment, and today was a continuation of this trademark. We think Shaun Samson just pitched the ideal collection. School’s out.