Launched Spring this year, Cavan.com is a new website that takes a fresh approach to trending fashion and modern style. 

Meandering through the preachy drudgery of most fashion boutiques and style websites can be a tedious and overwhelming chore — and usually full of bad advice. Luckily, the guidance of a fashion PR pro and her legion of worldly stylists has created a website that’s full of wise tricks for the stylish and the practically busy modern woman.

Cavan.com has launched under the helm of its namesake, Cavan Mahony, the too cool presidente of fashion conglomerate CL Luxury Holdings, which owns franchising for Missoni in the UK and Spain — not a bad start. Her experience and philosophy give a good dose of girl power to the stylish modern woman, one who loves all things chic and trendy, but like most of us, doesn’t have the time to shop windows all day.

The website has it all: top and upcoming designers including Jenny Packham, Andrew Gn, and Miller Harris, user interaction, fashion stories for inspiration, advice from top stylists, suggestions for travelling in style, and a mood diary to suit the ever-changing styles of daily modern life. In short, this is one cool consultancy site.

Words: Elise Marraro (follow Elise on Twitter: PardonMe_Lissie)