Let’s look at the COS Showcase at the Salone del Mobile, take two.
If the Salone Internazionale del Mobile in Milan is the established queen of home furnishing salons, then this year, the COS installation is the definitive pearl in its crown. French duo Remy Clemente and Morgan Mazzari’s witty, ingenious construct perfectly underlines the pared-down sensibility and mixed array of fabrics that are typical of the Swedish clothing brand — it’s no wonder that this is their second appearance on the Milanese Salone floor. COS’ creative intent is to “push the visitor’s curiosity and surprise them with something that is playful but still minimal.” Playful indeed — the result for this collaborative dreamscape reminds us of a jungle gym for adults. Not only does the assembly framework function as a pop up store for showing off the hand-selected pieces from the COS spring/summer 2013 collection, but is in itself a delightfully clear, confident expression of contemporary design. Bravo.
The COS Showcase at the Salone Internazionale de Mobile in the Ventura Lambrate runs until the 14th of April.
By Christine Jun (@christinecocoj)