Buzz has been steadily building around Diesel’s collaboration with Edun. We were there on the night of its launch night for Studio Africa, held in conjunction with Boiler Room.
The label hook-up goes way beyond its line of ethically-sourced denim (although the garments are pretty hot, too). To bring the spirit of the 25-piece collection to life, Diesel+Edun has developed the concept of Studio Africa – a virtual loudspeaker and platform for a new generation of creative talents from across the continent. Heading up this new-gen campaign are nine African artists who span the breadth of fashion, film, music, literature and photography. It’s about
time, too – the region’s been a simmering bed of creativity for years.
But what’s a campaign without a good party? Diesel+Edun have been celebrating by throwing Boiler Room-assisted soirees all over the world, with shows in Tokyo, Paris, Berlin and LA bringing together African and Western musicians in the spirit of creativity, collaboration, and a damn good night out. Last night saw its London launch, which saw Mosca, Omar S, Spoek Mathambo and a host of other talents take to the decks and the stage. Tuesday night blues – what’s that?
Watch the Studio Africa campaign video below, and stay tuned to Wonderland for an upcoming interview with Laurence Chauvin-Buthaud, one of the featured designers in the project.
Step inside Studio Africa to find out how young African talents define the future on their own terms studioafrica.tumblr.com