Wonderland.

JAMES FRANCO × 7 FOR ALL MANKIND

Wonderland presents a happy meeting of two fantastic creative forces – everyone’s ideal Valentine James Franco and LA-based denim brand 7 For All Mankind.

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

“Love is a beautiful thing,” says James Franco. “A powerful thing.” Like he needed to remind us – after all, many of us have spent evenings swooning along to the sight of the actor-cum-renaissance man on-screen in things like Spiderman, Milk and, of course, Freaks and Geeks.

However, great as Franco’s celebrity status and acting chops may be, he’s speaking here in his more recent incarnation as the creative fashion genius behind the campaigns for Los Angeles-based denim brand 7 For All Mankind, which has just revealed its spring 2013 visuals, entitled “A Beautiful Odyssey” – photographed and directed, of course, by Franco himself.

This new series of photographs and films is the second campaign Franco has created for the label, and features a contemporary take on the traditional white wedding. “There’s a range of emotion that goes beyond happiness alone,” continues Franco, explaining the shoot. “People like to pretend that part’s not there, but that’s the way passion is. We didn’t shy away from that. We went for it – with a vision of a California beach wedding.”

Alongside these black and white images, Franco has created a series of three interactive trailers for the campaign, accompanied by polling questions that provide 7 For All Mankind’s facebook fans with the opportunity to decide which way the narrative goes. The trailers are available to view now on Facebook and voting is open until March 7. Once the final cut has been decided, the viewers’ version will be screened alongside the director’s cut on April 25th in Los Angeles. A simultaneous live broadcast of the films will take place on the above facebook page and 7forallmankind.cn on the same day.

See James Franco’s films for 7 For All Mankind at the 7 For All Mankind Facebook page.

Like James Franco? Then you’ll love his brother, Dave Franco, who graces the cover of Wonderland’s Feb/March 2013 “Babes” issue. See behind the scenes at Dave Franco’s Wonderland cover shoot.

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

Behind the scenes at "A Beautiful Odyssey", James Franco's spring 2013 7 For All Mankind shoot

JAMES FRANCO × 7 FOR ALL MANKIND

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