Luxury watch company Tag Heuer announced the appointment of everyone’s favourite Hollywood girl Cameron Diaz as the face of their new Link Lady watch at their recent BaselWorld presentation. Timeless, classic, attractive to the eye – qualities that are applicable to both Diaz and the timepiece – the new Link Lady will be available in a number of designs with the choice of diamond embellishments and different face sets with proceeds going towards the United Nations Women charity. Diaz made a short film revealing her excitement for being involved in the campaign.