Wonderland.

NEW BENETTON CAMPAIGN – UNHATE


The folks at Benetton will today launch a city-wide campaign of ‘un-hate’ – promoting messages of global tolerance and social responsibility. The streets of Tel Aviv, Tokyo, Paris, Rome and New York will be lined with blown-up images of smooching politicians and eminent figures, such as Barack Obama and President Sarkozy.

Laurent Chanez’s accompanying video, below, offers a snappy collage of scenes, depicting the tenuous relationship between love and hate.

On top of this, followers can visit the Unhate Foundation site, and upload their photos onto its ‘Kisswall‘. Kissing faces are then placed, at random, against each other, creating something of an online love-in generator.

http://unhate.benetton.com/campaign/

NEW BENETTON CAMPAIGN – UNHATE

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