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1. Allison Williams

New season, new ‘It’ girl. For Autumn/Winter in New York, that honour falls on the head of Allison Williams. Certainly one of the more fabulously fashionable of the ‘Girls’ pack, the daughter of anchorman Brian Williams has become one of the most sought after street stylers of fashion – and she’s also nabbed a lucrative deal with Simple Skincare.

2. Solange Knowles

The duchess in the royal house of Queen B, the fabulous Solange is a star in her own right. She models for Kenzo and Madewell, namechecks designer and underground labels in her music videos, and rocks a gorgeous fro alongside bright, colourful prints. No wonder she’s the envy of conventional socialites from the Upper East Side to Chelsea.

3. Leaf Greener

Leaf Greener is our street style girl crush. Not only is she the senior fashion editor of ELLE China, she packs some serious (and often whimsical) punch in her street style creations. Her Tumblr is filled with rare glimpses into fashion on the road: inspirational destinations, shoot breaks and incredible style. She’s cool, twee, and absolutely fabulous – fashion week just got a lot more interesting.

4. Michelle Harper

This wacky New York socialite understands the importance of personal expression. In addition to her quirky style, an effortless hybrid of elegance and absurdity, Harper is a corporate fashion powerhouse – she serves on the board of directors for the couture council of FIT, Tata Harper Beauty and Casita Maria. In other words, she owns Fashion Week.

5. Carine Roitfeld

While it can’t be denied that Carine Roitfeld is an integral fixture in fashion week celebrations, this will be her first time around as the global fashion director for Harper’s Bazaar. In our book, if it’s a new title, it’s a new start. The former French Vogue editor-in-chief always turns a few heads with her ‘erotic-chic’ style and coquettish mannerisms, and with a new job description in tow, she will certainly be one of the prized possessions of designers’ front rows.

6. Dree Hemingway

Fashion is an industry of lineage, and Dree Hemingway is no exception. But while she is the great-granddaughter of writer Ernest Hemingway, Dree has become her own source of stardom as one of the trendiest ladies on the front row. From darling pea coats to simple tees paired with skinnies, the actress knows how to work street style without looking forced – no easy feat.

7. Stephanie La Cava

Along with overflowing glasses, fashion week gets a double dose of cava thanks to this 28-year-old triple threat. Stephanie’s not just a stylist and socialite – she’s also a serious writer for publications such as Vogue, The Paris Review, and Interview. To name a few.

Words: Elise Marraro

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You introduced London street style to Japan with your initial publication STREET. How did you 
get started?

During a trip to Europe – namely London and Paris – I noticed the difference between what people wore on the streets of Europe and what they wore in Tokyo. I knew at the time that what was happening was important and I needed to show this to the people of Japan. After I published STREET, the Harajuku kids responded to it by experimenting in their own way with fashion and created the scene I documented in FRUiTS.

It’s been over ten years since FRUiTS (the book) was published. How has the Harajuku street scene changed since then?

The ‘original’ FRUiTS fashion is completely different but the ideas and sense of style are the same. 
Arguably, the best time was when Harajuku had the ‘pedestrian heaven’. No cars were allowed and everyone came to hang out and share with each other. Unfortunately, this only lasted for a year after FRUiTS magazine came out.

Since you started, there has been an overwhelming wave of street style photography blogs
 and publications, but yours still stands out as different. What’s your take?

I’m moved emotionally when I find perfect street fashion. I consider street fashion as a kind of art, like music and photography. I feel that most blogs treat street fashion as a tool for personalities, market research and attracting customers. I’ve just started my blog ‘Pleasure of Street Fashion’ and will start another blog about Harajuku fashion soon.

What’re the current trends in Harajuku? Who, what or where is influencing Japanese teenagers today?

It’s really interesting right now. There are a lot of genres, not one thing in particular. I don’t have any interest in trends and there isn’t really just one in my opinion.

Have you visited anywhere else you think is comparable to Harajuku or is it truly one of a kind?

London in the 90s – Portobello Market was the best. Better than Harajuku then and now. It existed before the movement here.

Are there any plans for a third FRUiTS book or a Street/Tune publication?

The two books that are out now are a mix of five years’ worth of photos I shot in no specific order. Now, you can buy the iPhone/iPad APP ‘FRUiTS Mag’ and download all of the new magazines, which is really great for people in any country who can’t buy them. Someday soon we will have the back issues up for sale as well. I also plan to make a book of old STREET photos from the nineties… I wonder if I’ll get in trouble for shooting Anna Wintour without asking? I didn’t want to waste time finding out! I also have plans for a TUNE app and a TUNE book. Finally, I am shooting a new magazine at the moment that will be called STREET.RUBY and will feature the new look from Shibuya.

Words: Frankie Mathieson

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