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McQ know a thing or two about an innovative collaboration, and the brand’s irreverent, rebellious nature never fails to make campaigns, presentations and collections that are thoroughly on point yet full of surprises. From their Nan Goldin shot SS16 campaign to Harley Weir’s AW15 McQ campaign posters defaced by Belgian artist Ermias Kifleyesus and displayed in the Spitalfields McQ flagship’s basement-cum-art-gallery space, McQ have become known for working with some of the most exciting creatives around.

Today, McQ are presenting their AW16 collection in a digital presentation documented by Caroline Sodergen, making it readily available for all to see online (we did say they were innovative, how very 2016 of them!). Not only do you get to see the full collection online right now, McQ are making the AW16 experience 360 with a series of character studies by Jack Davison, short films by Wonder-fave Sharna Osborne and the full collection looks shot by Brianna Capozzi.

WOMEN’S AW16

In true McQueenian style, McQ’s AW16 collection draws inspiration from rebellious youth. This season this means the rebellious club kids inhabiting the dance and strip clubs of late 1970s and 80s Shinjuku, Tokyo. It is, naturally, a collection of contrasts – think sweet meets sadistic; black leather meets traditional Japanese Kimono floral print. There’s black leather capes, rompers and flashback bat-wing silhouettes – a nod to fetishism.

It’s not all so far away from home though, the brand have nodded back to their Scottish heritage, updating the kilt into trousers and making us all fall in love with cardigan knits all over again. Sitting comfortably in the space they’ve always ruled McQ remains the wilder, hedonistic little sibling of McQueen, playing on it’s youthfulness with sweeter-than-sugar pure white Mary-Janes for footwear along with the eternal staple of the rebellious teen: Creepers.

MEN’S AW16

Still in a nostalgic mood, menswear peered back at the brand’s ancestral history too. Taking on Fair Isle knits for AW16. None of this so-subtle-you-don’t-even-notice fuss either, full blown head to toe clashing colours were spattered all over the turtlenecks and trousers. Kilts got a look in too in the form of long, ballooning culottes. Nan Goldin’s SS16 campaign for McQ portrayed clubbing creatures in their underworld, although AW16 has a more stay-at-home vibe, the kids are still itching to go out. Thigh high lace up boots, leather pants and matching gilets are perfect Soho Saturday night attire. You might be cosy at home in the week but McQ are ready to dress you for the weekend. “The McQ man lives two lives” the collection notes state, one is the grown up, the realist, the sensible one. The other life is his adolescent side that never grew up. Peter Pan in patent leather, what a sight to behold

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Never Forget Where You’re Coming From

Peering back at the brand’s ancestral history, McQ took on Fair Isle knits for AW16. None of this so-subtle-you-don’t-even-notice fuss either, full blown head to toe clashing colours were spattered all over the turtlenecks and trousers. Kilts got a look in too in the form of long, ballooning culottes.

Club Kids

Nan Goldin’s SS16 campaign for McQ portrayed clubbing creatures in their underworld, although AW16 has a more stay-at-home vibe, the kids are still itching to go out. Thigh high lace up boots, leather pants and matching gilets are perfect Soho Saturday night attire. You might be cosy at home in the week but McQ are ready to dress you for the weekend too. “The McQ man lives two lives” the collection notes stated, one is the grown up, the realist, the sensible one. The other life is his adolescent side that never grew up. Peter Pan in patent leather, what a sight to behold.

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Alexander McQueen’s, funner, livelier sibling, McQ has always been a staple for street fashion followers since its inception. In the diffusion line’s SS16 campaign, the brand used Nan Goldin’s snapshots from their hedonistic party with WARP as well as enlisting the photographer to shoot their new faces at Spitalfields, east London.

Blurred and saturated, the stars of the campaign, including Mayka Merino, Taj Figeroa, Jonah Larrington and Zach Robinson, drummer for the band Swim Deep, are photographed by chance through the crowd. This natural insight invites you into the rebellious McQ world of partying through Nan’s portraits.

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All clothing McQ AW15

Fashion: Toni-Blaze

Photographer: Amber Dixon

Makeup: Thuy Le

Hair: Natalie Shafii

Set Design: Dora Miller

Models: Lily Newmark and Charlie James

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We love a bit of McQ here at Wonderland: seductive gothicism is always a good look. It’ll come as no surprise then, that we’re mad about the label’s Pre-Fall collection. As is tradition for McQ, this season takes inspiration from a slew of iconic post-war subcultures (Mods and Rockers, Punks, Skinheads and Teddy Boys – and Girls) and explores ideas of youth-rebellion with a delinquent energy. There’s a difference this time, though, as Sarah Burton and the guys at McQ have also looked to the adolescents of the African Maasai, celebrating the handcrafted and idiosyncratically draped robes worn during their liminal, not-quite-adult period.

The clothes themselves come in cobwebbed knits and artisinal crochets, as well as enlarged tartans and dappled ponyskin prints. Cut-wise, draped ease is the order of the day; silhouettes are generously fabricated with wide legged trousers and long length shirts, but also well-tailored jackets in a neo-Edwardian style (for that velvet-lapelled Teddy Girl vibe). Throw in some thick-soled, Grunge-club ready boots and you’ve got everything you need to unleash your inner rebel.

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