This interview first appeared in Issue 29 of Wonderland, Feb/March 2012.

Nicki Minaj’s people really, really don’t want me to ask her about her bottom. Or about her feud with Lil’ Kim. They are so worried about these topics that they text, email and call to remind me not to talk about them. But, intriguing as her booty and her beef are, happily there are even more mind-boggling things to ask Minaj about. Specifically, how over the last year she’s become one of the most famous women in the world. The kind of famous, in fact, that – aha – demands outrageously lengthy, luxurious and diva-ishly precise riders on photoshoots for magazines, it turns out.

With visions of the specifically demanded silverware being insufficiently polished, or the waffles being not quite well-cooked enough, I’m almost scared to ask her how the shoot went. But she pronounces it “one of my favourite shoots I’ve ever done – I swear, for real” and enthuses about the bathing suit shots in particular.

Nonetheless, it’s clear she likes to be in charge in this sort of situation. “Yeah, I’m definitely a control freak.” But that’s a good thing? “Absolutely! You gotta take control of your career and your image – who else should take control of it, right?”

As Minaj has shot to superstardom, the former seems increasingly inseparable from the latter. This isn’t to disparage her talent – none of us are ever going to forget her chorus on Kanye’s ‘Monster’ in a hurry, nor her platinum-certified debut album Pink Friday – but her pinkified, eye-popping, cartoonish outrageousness, as well as the whole Minaj world of Barbz and Ken-Barbz and alter-egos seem to be spiralling into infinity, making her unique position as a Woman in Hip-Hop ever more curious. I interviewed Minaj back in 2010, just before Pink Friday was released. Back then she gave the impression of being just a little bit freaked out by how huge she was about to become. Right now, before the release of album number two, she only wants to get bigger and bigger.

Did your last year pan out how you wanted?

Absolutely. I could not have asked for anything more than what’s happened. It was a slow build but it just kind of exploded at the end of the cycle and I’m really thankful for it. I feel now I have a grasp of who I am, more so than two years ago.

Wow! When we first met I was amazed at how much of a sense of self you had already.

There’s definitely a lot more!

In what ways?

Well, when I get in the studio now I don’t second guess myself like I used to. There were so many things on this album that I just did in one take and I left it. There were so many things that I just freestyled. I felt like my fans totally get it now – they totally get me and they’re the only ones that matter. I have a certain connection with them, a certain sense of humour with them that only they understand. A lot of the things I recorded have that same sense of humour. I think that when you hear it you’ll definitely hear a shift in confidence and you’ll hear a lot more humour.

Does that mean more alter-egos? 

Yes! There’s one that’s going to be very famous and that’s Saint John Paul The Third. And he’s on a song called “Roman Holiday” and he meets Roman [Zolanski, one of Minaj’s alter egos] and he’s the member of a choir and he basically tries to rehabilitate Roman along with Martha.

Where do these people come from? Does it start with the voice?

They usually come into being with a voice and then I name them and then I sort of try to create who this person is in relation to my other characters. It just kind of becomes one weird maze!

Has the fact that lots of your fans are really young surprised you?

Yeah, it did surprise me. But when the album came out I didn’t really have an idea of who my core was going to be, I just went along and I was just having a good time. But now that I see the fans are very young at times… it’s a lot of the reason why I censored myself on the first album – I felt that I had to. There’s going to be a clean version of every explicit song that I put out and if a parent wants to get it they can get the clean version and the kids can still have it on.

Do you think about having kids of your own?

Of couuuuuurse! Oh my God. I’m like, already a mother in my head. I loooove, love children. I don’t know why. But children make me very happy. Speaking to children you can learn some of the most fascinating things in a very simple and honest way. It’s one of my favourite things to do, is speak to children; I just really love how they can express them- selves without having gone to college and having life experience.They’re just able to look at things in a way that just kind of puts everything into perspective. And it’s just an honest reaction.You won’t get a thought-out reaction and that’s what I love.

You surprised Sophia Grace, the toddler who became a viral hit after her cover of “Super Bass”, on the Ellen show. That must have been a 2011 highlight?

I definitely think the Ellen DeGeneres moment was amazing. I love children and I have a weird connection to children, so to see a little kid that was from another country put out my rap and sing my song with this amazing confidence and tenacity… wow. I never had any idea that it would be such a big deal, to be completely honest. I just thought, you know, we’ll make a little girl’s day and that will be it. I had no idea it was going to become such a huge phenomenon the way it did.

How do you deal with this level of fame? What keeps you sane?

It’s crazy because the way I see myself, I feel like I experience a personal calm, you know, a personal peace that I’ve just been able to gravitate to recently. But I don’t really look at myself as a big star, to be completely honest and maybe this has a lot to do with me coming up on the underground circuit. But I always feel like, oh my God, I still have so much to do, I still have so much work to do and so I guess that makes me continue to be hungry. I don’t vacation, I don’t really party, because I’m always feeling like I have to get to that finish line. I just feel this weird thing inside of me that keeps on saying: “You haven’t done enough, you have to give more, you have to do more.” So I guess maybe I won’t see the success until ten years from now, you know? I’ve always been like that though. I’m kind of always in the future thinking, ‘well what needs to be done now?’

So do you ever allow yourself to take a little moment to feel proud or excited?

No. It’s kind of sad. I really don’t. I really, really don’t. I just don’t know, it’s not in my genetic right now… because to me, when I stop, when I’ve stopped in the past and kind of just lived in the moment then that’s when I got the rug pulled from under me. So now it’s like you can’t, you can’t let up.

Is the Nicki who goes home and takes her make-up off at the end of the day a very different person from the on-stage Nicki?

Oh they’re definitely two completely different people. Obviously what I would wear at home is not what I would wear up on stage and I think, when I’m at home it’s a way more introspective character and I think the person people see on stage is anything but.

I find it hard to imagine you doing normal, boring things…

Well, I watch a lot of Judge Judy. And I watch a lot of Forensic Files. And I cook – I cook spaghetti really, really good; I cook macaroni and cheese really, really good; I cook chicken really, really good.

What’s the best thing you’ve bought yourself?

I want to hear that you’re enjoying your wealth! Well probably my most Barbalicious thing is my pink Bentley. But it’s kind of crazy because I’ve also been wearing this vintage Barbie jacket and my Bar- bie chain so I’m completely whoring myself out right now on Barbie.

And of course you had your own Barbie made of you, right?

Yesss! Oh my goodness, yes. That is every girl’s dream. That’s like: wow, big deal. It’s a one-of-a-kind doll. I was just so honoured to do something with Mattel. I mean, they change everyone’s life. They are a staple of our culture. Barbie gets a lot of love but she also gets a lot of shit.

How would you come to her defense?

I feel like Barbie is great because it doesn’t only focus on beauty – you have Barbies that work, they have tons of different jobs now. And they come in different shades, which I love, and different hairstyles. So I think that they’ve gotten to the point where they’re making girls feel like it’s OK not to look like or be like the traditional Barbie. Now in terms of a body image, even male action figure dolls are cut up more than the average man – it’s just how people make dolls!

Now, I know you love London…

I was born in London in my past life, no one can tell me different. I probably was like a queen in London, I was probably the people’s queen that fought for lives… and I probably started off as a maid and then was just, like, really revolutionary and moved all my Barbz into the big queen mansion. That sounds about right to me.

Have you had much time off while you’re there?

Well this time when I come back I’m going to have more of a moment. I didn’t really get to do any sightseeing. The best part when I came this last time was the fact that the Barbz waited outside the hotel and were rapping songs and I could hear them and I really fed off that energy, I really appreciated that love. It will forever be the place where I got the warmest welcome in my career.

What’s the craziest thing a fan has ever done?

Well I think the most extreme thing is when I see people with tattoos of my name or my face. I have this weird connection to them because that’s some real over-the-top, passionate love for someone. No matter how many times I see it, it never gets old to me, I always do a double take and I’m always in shock.

Anyone you’d consider getting a tattoo of?

Jada Pinkett. I was so obsessed with her. It’s so ironic how the world works because I had been obsessed with Jada Pinkett and then ten or 15 years later, whatever it is, I’m doing a song with her daughter. Who would have known!?

You must have had a lot of who-would-have-known moments by now – have you got used to them?

I really haven’t gotten used to anything at this point. It’s happening so quickly. Why do you think you have had such huge success – what is it about you and your music do you think?You know what, I have to say that my Barbz are so passionate that it’s beyond the music – it’s more about a culture and a movement. My movement is sort of larger than life, because of my fans. They’re so passionate and they don’t let up. They’re amazing people and they really believe in me.

When you have a gang of people that really, really believe in you and they’re really, really out there spreading the word it’s almost impossible to lose because all you have to do is follow up with music that people can understand and feel and there you have it. You know, two years ago when I was doing interviews before I was famous, I was saying I don’t want to be boxed in. When this album comes out they definitely won’t know what kind of category to put me in.

Words: Hermione Hoby (Follow Hermione on Twitter @hermionehoby)
Images: Matt Irwin

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Obscene. Outrageous. Hilarious. Radical. Idealistic. Rebellious. Ridiculous. Dumb. Brilliant. Tyler, The Creator, and his band, Odd Future Wolf Gang Kill Them All, defy definition. Their apoplectic expressiveness has seen them compared to everything from the rabble-rousing Wu Tang Clan to the ski-masked Slipknot, while their multiple personalities bring to mind the sadistic similes of Slim Shady and the punk ethos of The Sex Pistols. Lyrically, nothing is off-limits to Tyler and his LA bandmates; rape, death, white supremacy, genocide and serial killers are as nonchalantly treated as orange juice and sandwiches. As shocking as they are comical, this self-contained unit of teenage skaters who rap, write and self-produce, create their own artwork and make their own videos, are the most exciting movement Hip-Hop has seen in, well, forever. And at the forefront stands Tyler, a 20-year-old who could be about to make the biggest impression on popular culture since Kanye West created The College Dropout. Wonderland meets Tyler, The Creator, in Austin, Texas.

Thrasher Magazine Death Match Day Party, The Scoot Inn, 1308 East 4th Street, Austin
There’s at least one broken nose, four icepacks and a couple of pints of blood bobbing about the Odd Future Wolf Gang Kill Them All (OFWGKTA) performance for skate mag, Thrasher. Dressed in a rainbow tie-dye tee, American Apparel socks, blue Vans and a khaki Supreme cap, he surveys the scene elatedly and peels his lips back in a grin. Then he hurls himself feet first into the thronging, screaming mass below him.

The Garden, 1906 Belford dr, Austin
“Hi, I’m Jeffrey,” says Tyler, the Creator, née Tyler Okonma, by way of introduction. Two minutes later, he’s no longer Jeffrey, but he’s not quite ready to be Tyler, either. There’s nothing ordinary about Tyler. When he did sign to a record label, it was to UK indie XL. “They have awesome artists; Giggs, the XX, M.I.A., it’s all the weirdos. I don’t like the word ‘weird’ cos I used to be called that, but it’s all the weirdos in one place, getting out to the rest of the weirdos in the world, so it’s all cool.”

His debut single, “Yonkers” and the accompanying video, which sees him eating a cockroach, throwing up and then hanging from a noose (he directed it himself), has already clocked up over 5,000,000 views on YouTube. Now Tyler’s got recording sessions with Pharrell Williams in the bag and a new fan in the form of Justin Bieber (“He’s tight, he’s chill”). It won’t be long before Tyler and his comma are unavoidable. Yet, despite the celebrity fans and high profile appearances, there’s little fear that Tyler will suddenly stop rapping about wanting to stab Bruno Mars in the oesophagus or blowing up B.o.B’s plane. His, and Odd Future’s, provocative lyrics have prompted, inevitably, condemnation from the more conservative, leading some to mis-label and, he says, mis-interpret what it is that they do.

He has a legion of followers, thanks to his debut album Bastard and its ruminations on ass rape and OxyContin. The follow up, Goblin, he says is a “part two” of sorts to Bastard – the pair will only make sense together. Given the intensity of his lyrics, what’s his frame of mind when it comes to creating?

As a self-confessed non-drinker and smoker (“I’m straight-edge”), how does he create tracks like “Assmilk” and “Blow”? What comes first? The words or the music?
I don’t know, cos I don’t like writing to beats. Every song to me is like a movie, so if I make a beat it will be the soundtrack to a scene in a movie. So ideas will get thrown around in my head, and I’ll go home or just be skating down the street with no music on, just writing it in my head. Or sometimes I just write shit. I’ll find a word and write shit from that word and then make a beat.

So you don’t want to stab Bruno Mars?
I do want to stab Bruno Mars [laughs]. Well, I don’t want to stab him but I just hate the music that’s being made right now. Pop music is annoying. It all sounds the same with the dumb-ass hooks and the girl singing some motivational shit and the shitty breakbeat drums with the guitar doing the same fucking chord progression. It just fucking sucks.

Why is it hard to be yourself these days?
I don’t know. I guess it’s opinions, people don’t know how to accept things anymore. People don’t know you’re human. It’s just opinions and once you get past giving a fuck, you’re good. I’m enjoying life right now. I met my idol last week, Pharrell Williams.

At 12, after watching a Neptunes bonus DVD where Pharrell played “Thrasher” on the piano, Tyler taught himself keyboards. He also plays drums and would like to take up saxophone. “When I get older though. That shit’s a fucking bitch to learn, but I think when I’m older I’m going to be able to play that shit and have jam jazz sessions.”

Though he hates a lot of rap now, he remains a firm fan of Wacka Flocka Flame and Eminem. He’s been frequently compared to the latter, thanks to his sadistic pop culture references and Shady-esqe alter-ego Wolf Haley. “I’m still listening to Relapse,” he points out. “A lot of people hated that CD, but they didn’t look past the genius of it, they just looked at the accent that was annoying them. I never heard no shit as genius as the wordplay on that album. That shit made me listen to my shit like I fucking suck. I respect Eminem, he’s in a whole different mindset.”

With ambitions to “Win Grammys and VMAs”, can Tyler retain his oddball status as the king of the outsiders? “I stand up; I be what I want,” he insists. “Most people want to do what they want, but they’re kinda not allowed to, so I’m their escape to say shit they wish they could say. I’m not the only person in the world doing this, but I guess I’m one of the youngest right now to not care about other people. I just do what makes me happy.”

Photography: Matt Irwin
Words: Hattie Collins

A full version of this article first appeared in Wonderland Issue 26, April/May 2011

The post Tyler, the Creator appeared first on Wonderland.

Even amongst the glitterati of New York where the toast of the town changes from night-to-night if not hour-to-hour, the current buzz surrounding Sky Ferreira is incessant. The LA-born bombshell moved to the Big Apple last year and has been taking the city by storm with her flamboyant Latin-American looks, her never-ending energy and a burgeoning music career that is already receiving masses of attention even though her debut album is yet to be released.

She’s become a mainstay of CK One’s recent ad campaigns, appeared in Uffie’s video for ‘Pop The Glock’, played a cameo role in Matthew Porterfield’s drama Putty Hill singing (‘I Will Always Love You’) and somewhat less elegantly, starred in Justice’s tour documentary A Cross The World.

“Ugh, they made me look like their fucking groupie,” she snaps of that now-infamous scene where she’s filmed drunkenly belting out the French duo’s hit ‘We Are Your Friends’ a cappella on a dressing room floor. Aside from these on-film appearances, Ferreira also boasts a bulging portfolio of magazine articles, blog posts and Lolita-chic fashion shoots that would make professional models twice her age envious.

As she meets Wonderland in the lobby of the trendy Bowery Hotel in downtown Manhattan, it’s not hard to see Ferreira’s appeal. Even in a varsity t-shirt, spring jacket and boots, her striking looks stick out a mile even in the dimly lit bar area. Such effortless style and beauty has undoubtedly opened numerous doors for her, but Ferreira shows an open disdain for her reputation as an arch-scenester, a socialite with inflated film-star aspirations or worse still, a debauched band-aid. The reality is apparently far more mundane.

“The bizarre thing is that I really don’t go out all that often – I stick to the same five people most of the time,” she explains gesticulating wildly to underline her point. “It’s just when I do go out, there’s always someone there to take a picture and then it just looks like you’re partying when in reality, I was probably just stopping by to see a friend. I’m not a needy person. I like to spend a lot of time by myself.”

She wrote her first songs when she was just an infant (“at least, I thought they were songs” she laughs) but like most kids, the teenage years were when Ferreira’s real tastes began to blossom. Using Myspace as her platform, Ferriera then started to upload her own music and began an almost unnervingly persistent campaign of contacting producers and songwriters in the hope of pestering them until they would agree to work with her.

“I am the sort of person that will push and push until I get what I want,” she sniggers and to her credit, it’s an approach that paid off. Almost immediately, Swedish duo Bloodshy & Avant (who were responsible for Britney Spears’ career-defining ‘Toxic‘, and have also written and produced for Jennifer Lopez, Kelis, Kylie Minogue and Miike Snow) saw the potential that the 15-year-old Ferreira had and agreed to a collaboration that would eventually produce her debut single ‘One‘. Not satisfied with that score, she also enlisted the likes of Greg Kurstin, Colin Munroe, Nicole Morier and even Linda Perry to work on an album’s worth of songs before finally signing to EMI in 2009.

Another reason that Ferreira has felt the wrath of the blogosphere is her forthright approach to sexuality. Aside from being an obvious object of desire for the world’s seedier population, she’s spoken honestly about her attraction to older men – on As If! track ‘108’ she teases: “My secret lover is 108 / I know it sounds insane / it’s really OK”. She also caused an uproar when a picture of her posing with a bottle of vodka between her legs found its way on to Katy Perry’s Twitter feed. The lead track from As If! EP, ‘Sex Rules’ only furthers that overtly sexualized image that Ferreira has built up but again, it’s something that she regards with incredulousness rather than regret.

“I’m not a raging slut! I’ve actually only been with one person in my whole life who’s been my boyfriend for two years. But being sexually active at that age is more normal than a lot of people want to believe. To me, ‘Sex Rules’ is funny and playful. That was my intention at least, especially with those lines about using ‘your God given tools.’ I wrote it with Billy Steinberg who wrote ‘Like A Virgin’ and ‘I Touch Myself’, so he has this lineage of racy songs. I couldn’t ignore his history. It would be like getting the world’s best guitarist to guest on your album and asking him to play the trumpet!”

As the interview slowly winds down to a close, we can’t help but notice that Ferreira’s attention is already being drawn to another area of the Bowery’s plush bar area and that she’s keen to move on. The world, it would seem, waits for no woman, especially one with as much enterprise and determination as her.

But before disappearing, she makes it clear once and for all that for the most part, the tabloid version of Sky Ferreira is a myth that needs to be vanquished. And she has the tools to do it too. “The only way to really get past all the things people say about me or the ideas that they have is the music. If it’s good enough and it can’t be denied then things will change. There’s no other way to prove it. My music has always been my priority… and it always will be.”

Photography: Matt Irwin
Fashion: Lester Garcia
Words: Hardeep Phull

This article first appeared in Wonderland Issue 26, April/May 2011

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