Bare-knuckle boxing, underground fighting rings and the mean streets of London, not things we’d usually associate with Wonderland. Today we’re very happy to do so though, and reveal to you our latest fashion film BARE.

We suggest you watch it twice. If you can stomach it. The first time, get invested in the story, walk the streets, dodge the punches and cheer on your competitor, you’ll just be sorry it isn’t longer. The second time, try and look at some of the clothes, it is a fashion film, after all. If this isn’t going to inspire you to, “Quit your job. Start a fight. Prove you’re alive” (we’re taking no responsibility for that, by the way), then maybe a piece of streetwear will take your fancy. We’re after a Champion hoodie from the opening scenes, would it be too much to pair one with some Ashish jeans?

Don’t forget to check the boys’ tatts too. All we’re saying is Tyra Banks.

Directors: Joe Hunt & Damien Fry

Sound Design: Arturas Grybe

Talent: Toby Leonard at MODELS1

Fashion Editor: Issey Brunner

Hair: Elvire Roux using BUMBLE AND BUMBLE

Make Up: Victoria Poland

Make Up Assistant: Charlotte Alderton

The post Video: BARE appeared first on Wonderland.

Since it’s launch in 1919, Champion has become a predominant figure in sports apparel. We take an unconventional look at the iconic brand in a less than glam fashion film. Expect bloody bare-knuckle boxing on the mean streets of London. And you thought all we could do was couture and glitter. Think again.

“Quit your job. Start a fight. Prove you’re alive.” We would like to publically state that Wonderland are not responsible for the consequences if you get caught up in story and go all Fight Club on us. Come and see us again on Monday for the full video.

The post Video: Bare Teaser appeared first on Wonderland.