Girlfriend wants to go shopping but you don’t want to miss a minute of the World Cup? Worry not! Selfridges and Nike have created a viewing stadium so you can watch all the World Cup action from within the London Selfridges store. Occupying 3,500 square feet of the store’s lower-ground floor, the veiwing space provides a pleasing alternative to an over crowded pub and can be a perfect area to wait while the girlfriend shops.
May 30th marks the anniversary of Nike becoming the brand we all know and love in 1978 and to commemorate 78 creative individuals have been asked to design their own interpretation. Sunday will see the launch of the online gallery of Nike 78 which documents the progress of those involved and leads to a full exhibition in September as part of the London Design Festival.
Above image by Simon Wild.
Part time fans are so annoying to die hard ones. They jump on the band wagon only to step right off - (once all the fun has been had). Phony, just like fair-weather friends.
But who cares? Not me. I am dispassionate about football until the World Cup rolls around every four years. Japan hosted the tournament when I worked at the Evening Standard, senior figures allowed us to rock up late to work on the days that England played (as most matches took place at 7am). So sweet of the middle aged back-bench men to understand our need to watch the World Cup. But a cushty late start wasn’t the only draw for me - I am properly in to it. Right up until England are out.
The befall of any global event creates a throng of merchandisers keen to jump on any wagon with wheels. Most of the yield is pretty shite. But, of course, there is always the creme de la creme. This time it comes in the form of vintage-y T-Shirts by Dirty Youth (left), exclusive at Harvey Nichols; and Nike’s World Cup kits - made from 100% recyeled bottles (right).
It is predicted that worldwide broadcastings of the Brazil matches, featuring fans in their vibrant yellow shirts, will constitute record breaking coverage for any one fashion item. So clever. Trust England to have a white kit.
Nike continue their Nike Match Classic range with a new collaboration with Undercover and Fragment Design for these 80s inspired tennis shoes. Nike Sportswear X Fragment Design X Undercover Match Classic are available in five colours and sold exclusively in the UK through Dover Street Market.
If you’re looking for a little bargain shopping, head to Seven Dials in Covent Garden this Thursday from 5pm-9pm where a number of stores will be offering 20% off purchases. The list includes: All Saints, Urban Outfitters, American Apparel, Fenchurch, Office, Nike, Firetrap, Birkenstock, Pepe Jeans, Fred Perry, Benefit, MAC and a lot more. To take part, all you need to do is sign up here for your unlimited voucher.
As well as designing their hot ‘Brasil Black Pack’ collection (as shown above and in the current issue of Wonderland), Nike are also celebrating their continued association with the Brasil football team with a film project and art show in East London. Having launched a couple of weeks ago, the show includes a short film titled Cadência and the piece was created by award winning documentary maker, Daren Bartlett.
The film and exhibition is open until 25th April 2010 at Nike 1948, Arches 477 - 478, Bateman’s Row, Shoreditch, London, EC2 3HH
The Brasil Black Pack from Nike Sportswear is now available exclusively to 1948 (nikesportswear.com/1948) and Selfridges London.
Think you can run? Nike are inviting running enthusiasts to take to the streets of London on April 23rd and claim their territory. Dividing the capital into ten sections for the four directions of the compass, competitors need to register online and then can take part from the 23rd to run between a grid of telephone boxes to score points. Participants will also be scored on speed, endurance and stamina with the winners from each of the 40 participating postcodes being crowned king or queen of the streets. Full details, registration instructions and rules can be found here.
Trainer collectors will be able to add to their collections with this collaboration from Nike sportswear and hottly talented/occasionally risqué dutch graphic artist PARRA. The PARRA x Nike Air Max 1 TZ takes the classic Air Max design and smartens it up with burgundy suede and features a multi-coloured outsole and hand drawn bird graphic insole with a PARRA embroidered tongue patch logo. Order online from Saturday.
There is no point in hiding - things will start going football mad soon. I actually watch the world cup!
For the 2010 tournament, Nike are re-releasing the N98 jacket, which pays tribute to the 1998 Brazilian National Football Team.
Here head of apparel design, Jarrett Reynolds talks…
Available now in stores and online at nikesportswear.com.
Nike sportswear have conducted another new team up this time with New York based Maharam to create a special collection of Nike x Maharam. The collaboration features iconic Nike Blazer and Nike Oregon shoes and reinterprets both in horsehair textiles. Combining sport efficiency and innovation with sophisticated textiles, the footwear collaboration is one that appears classic and modern. Available now.
