Menswear Director David Walker-Smith talked fashion press through the Selfridges A/W10-11 collections, at the early morning slot of 9am.
Roland Mouret (exclusive), Matthew Williamson and Alexander McQueen underwear are all new launches.
Breakfast of pastries, bacon sandwiches and smoked salmon were served on arrival - by the most up-beat waiting staff I’ve ever had contact with.
P.S. Note the indeliberate mistake (wrong date) on the e-vite.






















