As we reported earlier, the current Nike campaign for the new AW77 Hoodie features some of the biggest names in sport with Rafael Nadal, Maria Sharapova, Alexandre Pato and Sofia Boutella among those taking part in front of the camera. As these behind-the-scenes shots show, it looks like they all got very involved and had some fun as the campaign came together.
The director of the shoots, Karl Templer, explains the thinking behind the campaign explaining, “We started out with the plan to make the most simple, honest, straightforward portraits we could possibly do. By stripping everything away, our goal was to create pictures that were universally powerful, globally, and for anyone in the world. Hopefully, they’re timeless enough within the context of being great and powerful images. That was the creative direction; very classic, but at the same time, with these subjects, punchy and strong.”
Having seen the finished product, we have to agree the team certainly achieved what they set out to accomplish - which is a pretty sportsmanlike quality.
