We are told that this season “the Luella girl has been knee deep in her record collection”. And this girl’s records of choice are New Order and Joy Division - both Hacienda night club favorites that were played at her S/S10 show, accompanied by flashes of strobe lighting. With extra padding on the hips you’d be warned to try before you buy. Loved the candy-coloured accessories and the graphic flower print, which came from a ten-year-old David Sims shot.
Pics by Alistair Guy
To showcase one of the key products of their Autum/Winter collection, Nike have enlisted some of the most exciting and successful athletes from across the globe to add their attitude and personality to the incredibly versatile Nike AW77 Hoodie. The campaign is fronted by World class tennis player Rafael Nadal, Brazilian footballer Alexandre Pato, tennis beauty Maria Sharapova as well as hip-hop dancer Sofia Boutella, featherweight boxer Manny Pacquiao and basketball stars Kobe Bryant and LeBon James. Photographed by David Sims and directed in the shoots by Karl Templer, the incredible athletes are all er….sporting (sorry) the AW77 Hoodie to demonstrate that Nike looks just as good off court as on. For more details of the new hoodie as well as all other Nike products, click here.
