…and I’m not talking Jameela, she is lovely and clearly not big! But the world’s biggest bag, behind her. Guests were invited to write messages inside the two metre high, four metres long instilation, based on the Jas MB Traveller Bag (pictured below). After its stay at London’s Saatchi and Saachi head office it will visit Japan, China, Paris, Milan and New York.

Jameela pic by Alistair Guy