YMC (you must create) open their Soho store this Friday. The British brand’s men’s and women’s collections, which take inspiration from the early 20th Century (simple and made to last), will be on sale alongside some vintage bits. The 500 square foot shop is decorated with a two headed crow, bat and rattle snake skeletons; and is decorated with vintage furniture and school gym fittings.
11, Poland Street, W1