The first drop of Pharrell Williams’ Pre-Fall 2024 collection is here! Launching in store with a campaign shot by Leslie Zhang, the collection explores the connective power of travel through nautical references. Archetypes such as the sailor, the fisherman, and the surfer come into play, reimagined with an LV twist: traditional navy stripes are met with versions made out of pearls, shell embroidery adorns jackets with recognisable collars, and Hawaiian floral shifts feature the Roman god of the seas and freshwater Neptune. Throughout the collection, Williams reminds us of the energy and power of clothing — how a piece can carry with it the spirit of where it comes from to wherever it ends up. As we look to the seaside-inspired pieces from the busy city, we are instantly transported to a beach far away.

Throughout the collection, Williams reminds us of the energy and power of clothing — how a piece can carry with it the spirit of where it comes from to wherever it ends up. As we look to the seaside-inspired pieces from the busy city, we are instantly transported to a beach far away.