There’s a lot to be said about 1986. Halley’s Comet, Top Gun, cameras becoming disposable. But of course, 1986 would be incomplete without the culture-defining release of TAG Heuer’s Formula 1 watch. Now for clarity, I wasn’t born then. So I’m gutted I missed the hype of these trailblazing watches when they debuted in the ‘80s. Which is why I’m glad I’m around to see the revival of these watches that came out this week.

Now let’s be frank. There’s a new collaboration hitting shelves and stands daily. For this epic revival, TAG Heuer has chosen to collaborate with Kith, the multifunctional lifestyle brand and progressive retail establishment. Considered as one of the ultimate arbiters of what is cool, they’re the king of collaborations, and it’s pairing that brings a watch from yesteryear to new wrists.

In a line-up of 10 bold colourways, the collaboration ranges from metal bracelets to rubber straps in a neat 35 millimeter size. Riffing on nostalgia, it’s a watch that in its OG format formed the beginning of a collecting journey for many, often dubbed as the “first watch” for most. While the millennials/Gen Z-ers amongst us might remember donning a ToyWatch through your schooling years (I stole my sister’s teal model), the watch definitely plays homage to these eighties icons.

Further adding to the momentum of this collaboration, it’s the first time in TAG Heuer’s history that they’ve switched up the logo to include Kith in the insignia on the dial making the watches one to definitely get your hands on.

And what better time to release a Formula 1-inspired watch than on the weekend of one of the most anticipated races of the racing season: the Miami Grand Prix. And rest assured that Max Verstappen and Checo Perez have already got all ten fitted across their wrists (the F1 fangirlies know).

The limited edition watches are set for release this month, so when you’re not eyeing up the aforementioned Formula 1 World Champ taking the timepiece up onto the podium this weekend – let’s be honest, it’s a given – keep your eyes peeled on TAG Heuer boutiques across the globe.

Google the word ‘Kith’ and it’ll supply you with the following: one’s friends, acquaintances, and relations. What a fitting tribute and expansion for all of those friends, acquaintances and relations who copped one of these in their original format to be reminded of their first memories with a watch once more.