Supplements, skincare, haircare… what’s Bella Hadid up to these days? Well, we finally have some answers. Following months of speculation surrounding the Palestinian-American model’s newest business endeavours, it’s time for customers to get properly introduced to Orebella, her brand-new fragrance line. Described on its website as the “first intentional skin parfum,” the first drop of the collection — available from May 2nd — introduces three scents: Blooming Fire, Window2Soul, and Salted Muse.

The formulas go beyond the already-expected cruelty-free, clean, and vegan promises, offering alcohol-free and hydrating solutions, elevated with essential oils. It’s an innovative move, promising a long-lasting effect by infusing the scent with your skin while amplifying the wearer’s aura. For a step even closer to Bella’s wellness commitment, the brand also bans 1,300 ingredients from its formulas to guarantee strict cleanliness and safety, responsibly sourcing all materials. And the perfume’s packaging, of course, is the cherry on top — a precious gem-like addition to your beauty counter.