The two LA-based brands merge music and movement with their new collaboration, unveiled with a stunning campaign starring the Grammy Award-winning recording artist.
In an exciting new collaboration, Beats by Dr. Dre and Alo Yoga have come together with none other than Tyla for a special edition of wireless earphones.
More similar than initially meets the eye, leading audio brand Beats and eco-conscious luxury activewear line Alo share a key innovative spirit, pushing the boundaries in their respective industries. At the core of both their ethos lie a community-centred approach, bringing likeminded individuals together with shared dreams, values, and passions. Now, the two LA-based brands merge their communities with a forward-thinking workout accessory that embodies the connection of music and movement. Imbedded with noise cancellation and spatial audio technology, and perfected with a glossy black finish and polished chrome accents, the new Fit Pro are the most advanced Beats yet — and perhaps the most stylish, making them the perfect companion from the gym to the streets to the studio.
“The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture,” Beats CMO Chris Thorne explains. “Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities.“
“This partnership is more than just a fusion of technology and fashion,” Co-CEO and Co-Founder Danny Harris adds. “It’s a celebration of the rhythm of life and the practice of being present. Together, we aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.”
Beats and Alo have unveiled the collaboration with an exciting campaign starring Tyla. “Partnering with Beats and Alo has been a dream collaboration for me,” she shares. “I’m so excited to join forces on this campaign and share a product I personally rely on day-in, day-out.” Shot in the Bahamas, the video features her track “Safer”. Watch the campaign…
Beats x Alo Special Edition Beats Fit Pro (£219.99) will be available to buy from April 4th at apple.com, aloyoga.com, and at the Kings Road Alo store, London.
