Not long after Christian Dior founded his couture house, he stepped into the world of beauty — looking to dress not only a woman’s style, but her eyes, cheeks, and smile as well. Since 1953, the house has been crafting the highest quality lipsticks in the most daring whilst timeless shades, looking equally to their historic heritage and their exciting future for groundbreaking inspiration. Seamlessly blending the hues, design, and quality that Dior is known for with modern innovation and cutting-edge technology, Creative and Image Director Peter Philips unveils Dior Makeup’s newest line — over 70 years after the beauty line initially launched.

“Renovating Rouge Dior is always an exciting challenges,” shares Philips. “Because how can you top an already excellent product? And we did it again, through formula, ingredients, colour expertise and savour faire. The new Rouge Dior is ready to keep its crown as reigning lipstick.”

With a clean formula, infused with a floral extract of red peony, and an expansive selection of stunning shades, Rouge Dior is available in two finishes: satin and velvet. Whether looking for a new go-to lipstick for everyday use or something to draw crowds on a night out, Dior Beauty has you covered. It’s difficult to pick a favourite, but the timeless 999 is certainly a contender. The pinnacle of red lipsticks, the cult shade is elegant and confident — and makes its wearers feel the same.

If you’re looking for something more understated, the 100 Nude Look is our new favourite natural shade — bringing out your authentic lip colour and enhancing what’s already there. Then there’s 777 Fahrenheit, a fresh and daring option for makeup enthusiasts. With an orangey-red shade and velvet finish, it makes a fiery statement and embodies the audacious woman within us all. Bold, bright, subtle, playful, or sophisticated, with 70 shades, there’s something for each and every individual.

Find the perfect shade for you here.