Wonderland.

BOSS × NAOMI

The supermodel has created a 40-piece capsule collection featuring hi-tech fabrics aimed at making life easier without compromising on style.

It’s a big day for fashion enthusiasts: Hugo Boss has just announced a capsule collection signed by none other than industry gem Naomi Campbell. The Naomi x BOSS line is dedicated to sophisticated, contemporary travelers, inspired by the supermodel’s fast-paced lifestyle. The result is a 40-piece collection of laid-back, iconic essentials that fit the 24/7 wardrobe of a BOSS – a woman who’s confident, unapologetically herself, and not afraid to make her mark in the world.

“You’ll find pieces in the collection that are versatile and comfortable. These are the kinds of pieces that reflect my own lifestyle – always ready for the next adventure, but never compromising on style. There’s also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well,” says Campbell. Combining modern silhouettes with the brand’s signature tailoring, the range brings sophisticated outerwear, adaptable stretch pieces, premium leisure styles, and statement-making footwear, featuring luxe fabrications and technological fabrics intended to make life a bit easier.

“It’s always an honor to work with Naomi,” starts Marco Falcioni, SVP of Creative Direction at HUGO BOSS. “She was very much involved and passionately invested in this project from the get-go. Of course, it was her idea to create a travel-themed collection, drawing on her own experiences, personal tastes, and preferences. She knows what she wants and shared meaningful creative input throughout the development process, mixing the BOSS fashion codes with her own iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the BOSS lens.”

The collection is out now, and you can check all the details on HugoBoss.com.