With Fashion Week season in full swing, a handful of astonishing new collections are gracing our 2024 vision boards. British sustainable fashion designer Patrick McDowell is one of them, as he reveals his captivating SS24 collection, ‘A Tragedy of Fashion.’ Inspired by Rambert, Britain’s brilliant and daring dance company, the campaign demonstrates McDowell’s distinct vision of combining dance and fashion, introducing viewers to a world that revolves around self-reflection and the journey towards the inner beauty of contemporary, stylish women.

Imaginatively, McDowell presents a group of self-aware and relaxed women as his source material, each depicted against a mirrored background, suggesting a profound connection between their physical appearance and their inner selves, where they discover boldness, freedom, and confidence. Gaze upon this dreamy delivery by the fashion-conscious designer…