Wonderland.

ELENA VELEZ

Presented in the form of a salon and ball, Elena Velez’ AW24 collection explores the “bygone American woman”.

Photography by Ava Perman

Photography by Ava Perman

Known for her “aggressively delicate” aesthetic, Puerto Rican designer and artist Elena Velez hosted more than the average presentation this NYFW season — opting instead for thoughtful discourse in the form of a hyper-stylised salon and ball.

Titled EV SALON 001: TOMORROW IS ANOTHER DAY, the collection took a closer look at what Velez defines as “bygone American woman — one whose grit, intrepidness, and recalcitrance lead her inexorably toward dream or disaster.” Unveiled amidst an opera performance, the Scarlett O’Hara-inspired looks played with corsetry, layering, and high-low contrasts. Pairing expensive silks with cheap curtains, Velez crafted a capsule as dynamic as its setting. Following the presentation, Jack Mason and Anna Khachiyan gave a symposium on Margaret Mitchel’s Gone With The Wind, with Julia Fox in attendance.

Velez shared the following statement ahead of the event: “1. Fashion can not and should not be made without input and engagement from a relevant and interdisciplinary subcultural source. 2. There must be a human-centric approach to the breakdown of silos within the American cultural industry. 3. It’s the job of a designer to create opportunities for fashion to be considered in more meaningful and sophisticated ways.”

Probing at social hierarchy and socioeconomics, Velez’ work continues to have a distinctly cutting and inquisitive presence —- focused on creating meaningful commentaries beyond the clothing itself. As always, the EV brand brings a refreshingly candid and unconventional perspective to the monotony of the fashion industry and its often tired expectations.

Take a look at the collection with photography by Jason Renaud

Words
Audry Hiaoui