US-born brand, Blauer, hits up Cy Busson and blends aesthetic excellence with environmental sustainability for new Spring/Summer 24 collection.
Known for their timeless style and top-notch quality, Blauer has solidified its position as a global icon in urban fashion. Offering a diverse range of clothing and accessories, the brand seamlessly blends functionality with modern aesthetics. Their latest collection stays true to their ethos of sustainability and quality craftsmanship, featuring distinct lines that capture contemporary streetwear styles.
The FUSION line expertly combines style and versatility, incorporating different fabrics and textures usually found in uniform and sports attire to create hybrid styles that resonate with today’s aesthetic sensibilities. Drawing heavy inspiration from military clothing, the PARACHUTE line infuses classic pieces with a contemporary twist, striking a balance between rugged utilitarian styles and contemporary looks.
Crafted from textured cotton and featuring triple-stitched seams, the WRKWR line pays homage to its heritage with workwear-inspired apparel focused on comfort and durability. The BASIC range focuses on timeless essentials, reimagined for SS24 in bold shades, injecting a pop of colour for the upcoming season.
A standout in Blauer’s SS24 collection is the ECO line, championing sustainability through ethical production practices and innovative materials such as SORONA fill and OUR-OCEAN REPREVE fabric made from plastic collected from oceans. In a campaign that embodies youth and innovation, Cy Busson – son of supermodel, Elle Macpherson, and rising model, Greta Sader take centre stage as the face of Blauer’s SS24 collection, brought to life via the lens of internationally acclaimed photographer, James Mollison. Their inclusion is a testament to Blauer’s commitment to supporting young talent.
