Cult-crowd favourite modern streetwear brand, Personal/Own, took over the streets of Mexico City for their AW23 campaign, starring Chilean reggaeton star Strange Human. Inspired by the 1990s Chinese film Chungking Express, a story of love, loss, and memory through the romance of goods, the campaign is an enthralling set of rhythmic visuals that switch between film, video, and pixelated imagery. Shot by photographer Bladi from AWGE, A$AP Rocky’s creative agency, with videos by Nicolas Vallejo, the project captures Strange Human in an artistic and magnetic manner.
The AW23 collection distorts recognisable forms with deconstructed and reassembled elements and silhouettes, creating modernist street fashion with a calculated sense of turbulence. Think seasonal graphics inspired by the sketchy and energetic graffiti in Seoul, comprising a selection of t-shirts, jackets, hoodies, pants, and hat pieces. Oversized cuts and material-focused designs elevate the approach to streetwear.
Launched at a private dinner in Milan, the collection is out now.
Check it out…
