BackRoad Gee, UK rap star, and Boy Boy, Trinidad dancehall rising talent, have teamed up to merge their signature sounds and deliver “Bounce”. The track is an extraordinary blend of UK rap and dancehall, infused with afroswing vibes, that will be sure to get you in the summer mood.
Produced by Joffstar (known for his work with Pa Salieu, Stefflon Don, and Belly Squad) and Joe Gosling, serves as an incredible anthem to kickstart any party. Boy Boy’s irresistible vocal delivery, combined with BackRoad Gee’s enchanting rap flow and thought-provoking lyrics, create an unbeatable combination. “Bounce” is a must-listen that will keep you moving and grooving from start to finish.
Trinidad-born Boy Boy discovered his musical passion early on while growing up in the Caribbean. Despite his brief time in the industry, he has emerged as one of the most promising talents within the genre. Boy Boy’s music showcases a distinctive flow, impactful lyrics, and a fusion of dancehall, reggae, and hip-hop.
We sat down with the duo to talk through their signature sounds, their collaboration process and future plans…
Watch the visuals for “Bounce” now…
Read the interview…
Boy Boy
When did you start creating music and what initially resonated with you about the art form?
I started creating music at a young age, experimenting with different instruments and writing songs in my bedroom. What initially resonated with me about music was its ability to convey emotions and tell stories. It became an outlet for me to express myself and connect with others on a deeper level.
You have such a powerful sound that incorporates various styles. How would you define your sound?
My sound is a fusion of various styles that I’ve been influenced by throughout my life. It’s a blend of Dancehall, Reggae, R&B, soul, hip-hop, afrobeats and pop elements, with a touch of my own personal flair. I would define my sound as powerful and emotive, with a focus on heartfelt lyrics and captivating melodies.
How does working on a collaboration differ from working on a solo project? What do you like about each?
Working on a collaboration is a unique experience compared to working on a solo project. Collaborations allow for a different dynamic and creative exchange. I enjoy the collaborative process because it brings together different perspectives and talents, resulting in a fresh and exciting outcome. On the other hand, working on a solo project gives me the freedom to fully explore my own artistic vision and delve into more personal storytelling.
You have developed a really strong fanbase. How do you connect with your audience and create that incredible connection?
Connecting with my audience is incredibly important to me. I strive to create an authentic connection by being open, vulnerable, and relatable in my music. I engage with my fans through social media, sharing behind-the-scenes moments, and responding to their messages and comments. I also make an effort to connect with them during live performances, creating an intimate and inclusive atmosphere that allows us to share a special moment together.
What is next for you? Anything you’re particularly excited about coming up?
I have a lot of exciting things coming up that I’m thrilled about. I have been working on my debut album, which is a project that I’ve poured my heart and soul into. It’s a collection of songs that I’m deeply proud of and can’t wait to share with my fans. I’m also excited about the opportunity to perform and connect with audiences on a larger scale, as well as explore new creative collaborations that push my artistic boundaries.
Boy Boy x BackRoad Gee
We love “Bounce”! How did you first start working together and what excited you about the collaboration?
We first started working together when we were introduced by a mutual friend in the music industry. We immediately connected on a creative level and recognized the potential for a great collaboration. What excited us about working together was the shared passion for creating energetic and impactful music that resonates with our audience.
What was the collaborative process like, working on the track together?
The collaborative process was incredibly organic and fun. We would bounce ideas off each other, experimenting with different melodies, rhythms, and lyrics until we found the perfect balance. It was a true collaboration where each of us brought our unique strengths to the table, resulting in a track that showcases both our individual styles and the chemistry we have as artists.
What is the story behind the song? What themes do you hope to convey with it?
The story behind “Bounce” is rooted in our experiences growing up in the urban music scene and the desire to create a high-energy anthem that celebrates our culture and encourages people to let loose and have a good time. The song embodies themes of self-expression, confidence, and embracing one’s individuality. We hope that listeners can connect with the energy and positivity of the track and feel empowered to express themselves freely.
How did you ideate the music video and how does this add another dimension to the song?
The music video for “Bounce” was conceptualized as an extension of the song’s message and vibe. We wanted to create a visual experience that captures the energy and excitement of the track. The video showcases vibrant visuals, dynamic choreography, and a diverse range of people coming together to celebrate and dance. It adds another dimension to the song by immersing the audience in an energetic and visually captivating world.
Do you have a favourite memory from working on the track or video?
We have so many great memories from working on the track and the video, but if we had to choose one, it would be the moment we first heard the final mix of “Bounce.” Seeing our vision come to life and feeling the infectious energy of the track was an incredible moment of validation and excitement. It was a reminder of why we do what we do and the impact we can make through music.
