For Dior, grey is more than simply a colour. To the house, it represents a nuanced balance between light and dark and an ever evolving constant, withstanding the test of time. A signature shade and a leading fragrance, Gris Dior is the epitome of grey. In a new campaign for the scent, Parfums Christian Dior brings the colour and its olfactory representation to life with the Dare in Gris Collective.

Dior’s Dare in Gris Collective connects seven of this generation’s most prolific artists, progressive change-makers, and authentic leaders in a new campaign, Dare in Gris Dior, for the unisex fragrance. Leading fashion director Bardia Zeinali and fashion photographer Mikael Jansson capture the creativity and strength of the Collective’s stars in both moving and still imagery. As mysterious as they are well-known, the unique group of individuals reflects the ambiguous, mystical notes of the Gris Dior scent — and the freedom and power that the fragrance represents. The actors, musicians, dancers, producers, and multidisciplinary artists share their sincere dreams freely on camera, and they are as captivating, daring, and enchanting as Gris Dior.

The Dare in Gris Collective includes Maya Hawke, Fai Khadra, Thuso Mbedu, Orelsan, Jenna Ortega, Joseph Quinn, and Liu Yu Xin.