London’s rising star Samfire brings a touch of alt-pop magic with her latest release, “My Potential.” The song is a testament to overcoming self-doubt and embracing hope, delivering a powerful message of positivity. With its intimate and stream-of-consciousness style, the track builds to a euphoric finale, providing a much-needed uplift in these darker winter months.

Samfire’s intricate production, crafted alongside co-producer QTorra, is a standout feature of “My Potential.” The song starts as an acappella piece before gradually layering in beats, guitar, piano, and synths, creating a soundscape that is both introspective and inspiring.
As a singer, songwriter, and producer, Samfire uses her music as a means of understanding her emotions in a way she can’t hide. With her Ableton production skills honed during the pandemic lockdowns, Samfire has found songwriting to be a hugely cathartic practice, fueling her imagination and satisfying her inner daydreamer.

A recipient of the Francis Chagrin award and supported by Help Musicians and The Fenton Arts Trust, Samfire is currently finishing an EP set to be released in March. She is a talented live performer, previously holding a residency at London’s Camden Club, and has already garnered over 100,000 views on her YouTube channel. With “My Potential,” Samfire once again demonstrates her ability to create introspective yet uplifting music, making her a name to watch in the alt-pop scene.

Head below to listen for yourself…