Mullins’ serves up a diverse collection inspired by 90s perfume.

Parallel Universe

Packed into 180 The Strand first thing on a Sunday morning, you’d expect attendance to be pretty thin on the ground, but the show space was packed for Alex Mullins’ SS18 offering. Once again drawing inspiration from a parallel universe, the collection was a mixed bag of looks featuring florals, denims and and printed headscarves, some of which referenced Mullins’ work from previous collections.

Perfume Genius

With his most iconic work being his printed pieces, headscarves that paid homage to iconic 90s perfume ads dominated the runway, manifesting in warped, stretched faces and incoherent typography. The stretched, exaggerated prints juxtaposed with the more classic and commercial floral prints which appeared on bags, shirts, trousers and even as a two-piece (our firm fave). The decision to experiment with print has been a recurring motif throughout Mullins’ work, as seen back in A/W16 collection when Mullins used a multitude of print designs across an array of textures.

Cute Cuts

Mullins’ cuts for SS18 were in a league of their own. Featuring a-symmetrically cut jackets jumpers and shirts that features sleeves that billowed along the floor in some cases, the unique cuts further added to the outlandishness of the collection and successfully established the Mullins’ ability to create pieces that both appeal to commercial and art-based fashion crowds.